Appearance >> Customize >> Header Options>> Site Identity – Section

This section is known as branding area(After Top Header Section). This  section helps us to manage website logo , Site Fav Icon, Site title and Tagline. Here are available settings with description.

• Logo – From this option, you can change the logo of your website. Click on this logo area to insert logo for website.
• Site Title – You can change the site title of your website from this text field. We can say this is the website name for SEO.
  
• Tagline – You can change tagline of this site. Please put here website slogan or main features of your website.
• Site Icon – Click on Select Site Icon if doesn’t exist. This icon is same like a logo which shows on browser tab icon. Site Icons are what you see in browser tabs, bookmark bars, and within the WordPress mobile apps.